During the peak of the 2019-2020 cold and flu season, Treat with Care launched a digital paid media effort to educate parents and caregivers on how to safely dose liquid OTC medicine. Based on previously conducted research, campaign messaging and creative highlighted the importance of following the Drug Facts label’s dosing directions when giving OTC medicine to a child.
Campaign Highlights
m
Impressions
k
Parents Reached
%
Year-over-year Increase In Page Views
Reached Parents of Young Children With New Creative
Utilized new campaign creative that garnered 10.3 million impressions across social, native, and mobile display paid media efforts.
Drove Parents & Caregivers to Visit Safe Dosing Tips Webpage
Paid media efforts resulted in close to 113,000 parents and caregivers visiting an updated Tips for Safe Dosing webpage on KnowYourOTCs.org, resulting in a 200% year-over-year increase in views of the page.
