Led by the Acetaminophen Awareness Coalition (AAC), Know Your Dose focused on core acetaminophen safety messages during cold and flu season with the added complexity of COVID-19. Through national partnerships, paid media, earned media, and AAC partner amplification, Know Your Dose activities garnered 65 million impressions and 1.5 million engagements with consumers.
Increasing Awareness with Older Adults
Developed creative concepts encouraging the senior community to practice acetaminophen safety and not exceed the maximum daily dose.
Partnered with PatientPoint to Increase Acetaminophen Safety
Featured Know Your Dose messages in 550 hospitals and 35,000 HCP offices across PatientPoint's network, including primary care, OB/GYN, neurology, dermatology, and gastroenterology.
Reaching HCPs and Communities with Educational Materials
Distributed more than 190,000 educational materials, a 56.5% year-over-year increase in the total number of ordered materials.
Reminding Consumers Not to “Double Up” During Cold & Flu Annual Rally
Generated 65 million impressions and 330,000 clicks to KnowYourDose.org through paid media, media outreach, and AAC stakeholder engagement.