KYD 2020

Led by the Acetaminophen Awareness Coalition (AAC), Know Your Dose focused on core acetaminophen safety messages during cold and flu season with the added complexity of COVID-19. Through national partnerships, paid media, earned media, and AAC partner amplification, Know Your Dose activities garnered 65 million impressions and 1.5 million engagements with consumers.

AAR Logo
KYOTCs Logo
AANP Logo
NABP Logo
apha logo
NACDS logo
NM BMW logo
NCPA logo
Caregiver action network
ncl logo
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Campaign Highlights

Reached
k
Patients in HCP offices
Distributed
k+
educational materials
Generated
m
Impressions
Drove
k
Clicks to knowyourdose.org
AANP banner
painweek logo
apha banner
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Virtual Conference Participation

Participated in three virtual conferences in the fall, reaching up to 19,000 HCPs.

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Increasing Awareness with Older Adults 

Developed creative concepts encouraging the senior community to practice acetaminophen safety and not exceed the maximum daily dose. 

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Partnered with PatientPoint to Increase Acetaminophen Safety

Featured Know Your Dose messages in 550 hospitals and 35,000 HCP offices across PatientPoint's network, including primary care, OB/GYN, neurology, dermatology, and gastroenterology.

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Reaching HCPs and Communities with Educational Materials 

Distributed more than 190,000 educational materials, a 56.5% year-over-year increase in the total number of ordered materials.

Education Materials
Chain Drug Review ad
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 Reminding Consumers Not to “Double Up” During Cold & Flu Annual Rally

Generated 65 million impressions and 330,000 clicks to KnowYourDose.org through paid media, media outreach, and AAC stakeholder engagement.

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New Iteration of Acetaminophen Awareness Coalition Report

Updated 2020 AAC report to include the most recent research and facts on acetaminophen and unintentional misuse.

AAC Report (1)