2020 CHPA Educational Foundation Report

With COVID-19 putting an unprecedented burden on the world, consumers and families had to take their health personally, putting prevention and safety first, while also being ready to treat symptoms if they developed. As families sheltered at home with virtual school, daycare centers closed, and parents multi-tasking, the foundation stepped up as an unbranded trusted source of information and reassurance during this time of need.

We mobilized KnowYourOTCs to provide answers on the safe use, storage, and disposal of consumer healthcare products during COVID-19 with a custom FAQ webpage, a series of quick videos for parents featuring our medical advisor Dr. Katie Friedman, and a month-long paid media buy that reached 20 million English and Spanish-speaking families and resulted in 1.6 million unique engagements.

Recognizing the need for continued education, the foundation also capitalized on our four national campaigns, focusing on optimization and relevance with our target audiences, especially amidst the pandemic. In particular with the OTC Pain Reliever Education campaign, the strategic updates made to our interactive pain reliever assessment resulted in a more than 1,000% year-over-year increase in consumer completions.

We also partnered with trusted sources and credible voices to amplify our messages on medicine safety this year. In March, the foundation partnered with Miss America to promote the Up and Away campaign through a video shared on social media that reached nearly 750,000 followers. In June, PatientPoint promoted the foundation’s Know Your Dose campaign messages on acetaminophen safety across its point-of-care network in the offices of 35,000 HCPs and 550 hospitals.

Finally, we had to pivot our annual fundraising Gala to a virtual event. On November 18, we hosted our fifth annual Gala and first virtual Gala! More than 270 attendees from CHPA member companies participated in this interactive event, featuring a musical jazz performance, wine tasting, VIP leadership chats, a dynamic program with Steve Jones providing a keynote presentation on how to “Brand Like a Rockstar,” and a full hour of small group networking sessions. The night was a huge success thanks to the groundswell of industry participation.

We are so grateful for the continued support from the industry as we evolve with the ever-changing healthcare landscape, navigating a global pandemic, and empowering consumers to take their healthcare personally.

Very Sincerely,