Taking Healthcare Personally

For the first time in twenty years, CHPA has undergone a major rebranding effort. With the addition of consumer medical devices to its scope of representation - which had already included OTC medicines and dietary supplements - CHPA is now positioned as the only association in the world's largest market representing the personal healthcare industry broadly.

CHPA's new logo, tagline, and brand narrative better illustrate the association’s future-oriented outlook, the energy and enthusiasm in the self-care industry, and its integrated focus on issues that matter to the OTC medicines, supplement, and device sectors. Our new tagline - “Taking healthcare personally” - communicates the industry’s commitment to empower consumer self-care by preserving and expanding the choice and availability of consumer healthcare products.


All-New "About CHPA" Brochure

We invite you to view and share our brand-new About CHPA brochure, where you’ll discover the many reasons CHPA is home to so many respected companies in the consumer healthcare industry.